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Taman Negara (Malaysian National Park)

Chapter 1.5 – CONservation

EcoGo proudly shares Sustainable Tourism, a guide that’s perfect for getting “insider scoop” about the ecotourism industry. We are excerpting the entire book here on EcoGo.org. Chapter 1 – Understanding Ecotourism (Excerpt 1.5) Unscrupulous ecotourism operations (“con men”) that practice the act of greenwashing, or falsely claiming that their businesses or attractions contribute to conservation…

Computers

Chapter 6.4 – Paid Search Advertising

EcoGo proudly shares Sustainable Tourism, a guide that’s perfect for getting “insider scoop” about the ecotourism industry. We are excerpting the entire book here on EcoGo.org. Chapter 6 – Ecotourism Marketing Basics (Excerpt 6.4) The beauty of paid search advertising comes in its flexibility. With the ability to test large volumes of keywords and receive…

   

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